Step 1: Ensure that you are at least remotely connected to cricket (ala John Buchanan types). It also helps if you are an Australian.
Step 2: Dedicate a chapter (at minimum) to Indian cricket. Raise hell about the financial clout that BCCI wields. On a possibly unconnected note (in some other chapter, talk about how players are now enjoying financial independence).
Step 3: Most Important Step. Badmouth Indian players, irrespective of their standing in the game. Important to drag in Sachin, Dravid, Gavaskar, Kapil Dev, Ganguly or Aamir Khan if you want to sell the book. It should however be noted that you do not get brownie points for dragging in Harbhajan Singh if you are an Aussie
Step 4: Depending on your involvement with Indian cricket (i.e. future participation in the IPL), you can add the statutory disclaimer that you have enormous respect for the Indian players. Worse come worse, you can blame Rediff for misquoting and sensationalizing your book.